Privacy Policy

Effective Date: August 13, 2026

Michael Rohan Spine respects your privacy and is committed to protecting the information you provide when using our website, michaelrohanspine.com (the “Website”). This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices available to you.

Information We Collect

We may collect information you voluntarily provide through the Website, including:

• Name and contact information
• Email address and telephone number
• Information submitted through appointment requests or contact forms
• Information you provide when requesting information or communicating with our office
• Any other information you voluntarily submit through the Website
• Please do not send any patient medical information

Google Analytics may also automatically collect limited technical information, such as your IP address, browser type, device type, operating system, pages viewed, and general information about how you use the Website.

How We Use Your Information

We may use information collected through the Website to:

• Respond to questions and requests
• Contact you regarding appointments or services
• Provide information about our practice and services
• Improve the Website and user experience
• Understand Website traffic and usage
• Maintain the security and functionality of the Website
• Comply with applicable legal and regulatory requirements

We do not sell your personal information.

Cookies and Analytics

Our Website may use cookies and similar technologies to provide essential website functionality and, with your consent, to understand Website traffic and usage.

We only use Google Tag Manager to collect aggregated information about how visitors use the Website. Analytics cookies are not enabled until you provide consent through our cookie consent mechanism.

You may choose to decline analytics cookies and use the Website with only necessary cookies.

Facebook Pixel and Meta Technologies

Our Website may use the Meta Pixel through Google Analytics, a technology provided by Meta Platforms, Inc. (“Meta”), to collect information about how visitors interact with our Website. The Meta Pixel may use cookies and similar technologies to collect information such as pages visited, actions taken on the Website, browser and device information, and other technical information.

If used, the Meta Pixel may transmit this information to Meta, which may use it in accordance with Meta's Privacy Policy. Meta may associate information collected through the Pixel with other information it maintains about users of its services.

We will not activate the Meta Pixel or other non-essential Meta tracking technologies unless permitted by applicable law and, where required, after obtaining the visitor's consent. Visitors may decline non-essential cookies through our cookie consent mechanism.

Our Website does not sell your personal information to Meta or other third parties.

For more information about how Meta collects and uses information, please review Meta's Privacy Policy:

https://www.facebook.com/privacy/policy/

You can also learn more about managing advertising and privacy settings through Meta's privacy and advertising controls.

Medical Information

The Website is intended primarily to provide general information about our practice, physicians, services, and orthopedic care.

Please do not submit sensitive medical information through general website contact forms.

If you are an established patient, we may provide separate secure systems or portals for communicating and exchanging protected health information.

Information that constitutes protected health information (“PHI”) under the Health Insurance Portability and Accountability Act (HIPAA) is handled in accordance with applicable HIPAA requirements and our Notice of Privacy Practices, where applicable.

Information Sharing

We may share information with trusted service providers that help us operate our Website, communicate with patients, provide technology services, process requests, or maintain our systems.

These providers are expected to use information only for the purposes for which it is provided and consistent with applicable law.

We may also disclose information when required by law, legal process, court order, or governmental request, or when necessary to protect the rights, safety, or security of our practice, patients, Website, or others.

We do not sell your personal information to third parties.

Third-Party Websites and Services

Our Website may contain links to third-party websites or services. These websites have their own privacy policies and practices.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information collected through the Website.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted through the Website.

Children's Privacy

Our Website is not intended to knowingly collect personal information from children under 13 without appropriate authorization.

If you believe that a child has provided personal information to us through the Website, please contact us so that we can take appropriate steps.

Your Privacy Choices

Depending on applicable law, you may have certain rights regarding your personal information, including the ability to request access to, correction of, or deletion of certain information.

You may also decline analytics cookies through our cookie consent banner.

To request information about your privacy choices, please contact our office using the contact information below.

Other State Privacy Rights

Residents of certain states may have additional privacy rights under applicable state privacy laws.

Where applicable, these rights may include the right to know what personal information is collected, request access to or deletion of personal information, correct inaccurate information, and exercise other rights provided by applicable law.

We do not sell personal information. We also do not knowingly use website analytics information for purposes that would constitute a sale of personal information under applicable law.

Requests may be subject to verification and applicable legal limitations.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services. When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. We encourage you to periodically review this page.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us.